Projects
Sundaes Best Hot Fudge
Over a three week period my team and I created two new brand positioning strategies for Sundaes Best Hot Fudge. We started by conducting research on the industry and used that information to create our two strategies. Our first strategy was to lean into the nostalgic feel of hot fudge and ice cream sundaes. Our second strategy was to focus on the indulgent quality of the fudge. For both strategies we developed a key message that we wanted to convey through the packaging and social media posts, which we made mockups of.
Saratoga Peanut Butter Company
Over a three week period my team and I created two new brand positioning strategies for Saratoga Peanut Butter. We started by conducting research on the industry and used that information to create our two strategies. Our first strategy was to emphasize the quality of the product, as it is made in small batches, with high quality ingredients, and without palm oil and other unnecessary ingredients. Our second strategy was to focus on the fun and nutty flavor combinations that differentiate it from other brands. For both strategies we developed a key message that we wanted to convey through the packaging and social media posts, which we made mockups of.
